Nextel Cup driver Jeff Burton and New Hampshire International Speedway will conduct a press conference on Thursday, Jan. 25 at 11:30am/et at Boston Park Plaza Hotel [Boston, MA]. With recent news that Burton’s Cingular sponsor has decided not to extend its relationship [have not heard that, just that AT&T was taking over Cingualr name] with Richard Childress Racing, its expected that Danvers-based Sylvania lighting company will become the #31 car’s primary sponsor for the 2007 season. Sylvania also partners with NHIS by sponsoring the Sylvania 300 each September.(Boston Herald) UPDATE: been told by sources that the press conference at NHIS will be about LENOX becoimg more involved with the team somehow and about re-upping at the title sponsor for the July race at NHIS. Sources tell me that Cingular/AT&T will stay as the primary sponsor of the #31 RCR Chevy and Jeff Burton at least thru 2007.(1-22-2007) UPDATE 2: LENOX Industrial Tools, a leading manufacturer of premium power tool accessories, hand tools, torches and band saw blades announced it has extended its sponsorship of the LENOX Industrial Tools 300 at New Hampshire International Speedway (NHIS). For years to come, the summer Nextel Cup Series race at The Magic Mile will be known as the LENOX Industrial Tools 300. The announcement was made during a luncheon at The Boston Park Plaza Hotel & Towers in Boston, Mass. After much success with the race entitlement last year, LENOX, based in East Longmeadow, Mass. (just 150 miles from New Hampshire International Speedway), decided to join the track with a long-term partnership. In addition to the race entitlement, LENOX will also have another presence. Jeff Burton, the driver with the most Nextel Cup Series wins at NHIS, will race a special white and blue #31 Chevy in the event with LENOX Industrial Tools Chevy as his primary sponsor. LENOX is also an associate sponsor on Burton’s Richard Childress Racing car throughout the 2007 season. Advance tickets for the LENOX Industrial Tool 300 are on sale now, please call Speedway Guest Services at 603-783-4931 or visit the track website at www.nhis.com for more information.(Pro Sports Management & Marketing/LENOX PR), no terms were released.(1-25-2007)
