Dow Automotive, a major technology and solutions provider to the global auto industry, announced a multi-year marketing partnership with Michael Waltrip Racing (MWR). Dow Automotive will become a prominent associate sponsor Dale Jarrett and the #44 UPS Toyota Camry team. “Dow Automotive’s involvement with NASCAR has been developed to help provide excellent safety solutions to the Car of Tomorrow program,” said George Hamilton, president of Dow Automotive. “Michael Waltrip and Dale Jarrett are two people who believe in this approach, and we are delighted to form a partnership to help us highlight this work. Of course, it’s great to be associated with two winners and the entire Michael Waltrip Racing organization – a team dedicated to the same performance success as we are.” The marketing partnership with MWR and Jarrett is a natural follow-up to Dow Automotive’s new three-year technical partnership agreement with NASCAR. Dow Automotive will become the sole provider of energy absorbing foam solutions beginning with the Car of Tomorrow program being initiated at 16 events in 2007. Every car will be using Dow Automotive’s patented IMPAXX energy absorbing foam at these races.(MWR PR)(2-4-2007)
