California TV ratings show growth with younger audience:

The Craftsman Truck Series race from Fontana saw a 96-percent ratings increase (.53 vs. .27) in Men 18-34 according to Nielsen Media Research, as SPEED continues to experience rapid growth with younger audiences. The overall Household Rating remained steady year-to-year (1.10 vs. 1.11).(SPEED/TV)(2-27-2007)