#31-Jeff Burton now sharing his views on this year’s season in a new blog available only through the MEdia Net Racing Portal from the wireless unit of AT&T Inc. Jeff Burton, driver of the #31 Cingular Wireless Chevy and 18-time Cup Series winner, is launching the Burton Blog, a unique perspective on a variety of issues ranging from candid reviews of his race performances to light-hearted commentary on pop culture. Cingular, now AT&T, is making the unique content available to its more than 61 million customers exclusively on its MEdia Net Racing Portal. Continuing through the end of the Cup season in November, new Burton Blog entries will be posted several times a week in the “Cingular Exclusives” section of the MEdia Net Racing Portal. Fans can participate in the Burton Blog mailbag by submitting a text message with a question to “JB31” (5-2-3-1). Burton will answer select questions throughout the season. Other content available on the Racing Portal includes Jayski.com text alerts of news and in-race results, NASCAR.com To Go and racing-themed ringtones and wallpapers. Fans with 3G capable handsets can view weekly exclusive video insight on Burton and the #31 Chevrolet. Cingular Video features pre- and post-race video analysis from Burton and TEAM Cingular members, filmed on location at the Richard Childress Racing team shop. Customers can access the Racing Portal and the Burton Blog on their wireless handset by launching the MEdia Net option and then visiting the main Sports home page. Customers can access the Burton race reviews and previews on their 3G handsets by launching Cingular Video and visiting the Richard Childress Racing option on the main Sports page of MEdia Net. Standard MEdia Net data-usage charges and text-message charges apply.(Career Sports & Entertainment PR)(3-10-2007)
