World Racing Group announced today, effective immediately its national late model touring series will be known as the World of Outlaws Late Model Series, removing 360OTC as title sponsor. We enthusiastically promoted the 360OTC brand and were delivering, and even over delivering, on our obligations in the partnership, said World Racing Group CEO Tom Deery. Unfortunately, Rockford-Montgomery Labs and its 360OTC brand were not able to live up to its responsibilities and obligations and we are effectively ending the sponsorship.(WoO site), no word how or if this effects sponsorship of the #36 Bill Davis Racing Nextel Cup team of Jermey Mayfield or the BDR Truck Series team of Tyler Walker. BDR has no comments about the situation. BDR reps responded to email with a ‘no comment’ when asked about the sponsor.(4-23-2007) UPDATE: 360 OTC returns as the primary sponsor of Johnny Benson’s #23 Toyota for the second Truck Series race in a row this weekend at Kansas Speedway. Benson will join BDR teammate Tyler Walker in representing 360 OTC on the side of his #36 truck. This will be the second of 10 races this season with 360 OTC as the primary sponsor on Benson’s truck, and is also Walker’s first attempt to race at the Kansas Speedway.(BDR PR)(4-23-2007) UPDATE 2: Rockford-Montgomery Labs Inc. and its 360 OTC brand have been removed as the title sponsor to the World of Outlaws. But for now, it doesn’t have anything to do with the company’s sponsorships in NASCAR. The Athens, Ga.-based company has sponsorships with two trucks, driven by Tyler Walker and Johnny Benson, in the Craftsman Truck Series, as well as Jeremy Mayfield’s #36 Toyota in the Nextel Cup Series. All three are scheduled to race this week – the trucks at Kansas, Mayfield at Talladega, AL. All three teams will carry the green and black colors of 360OTC, a team spokeswoman said.(Augusta Chronicle)(4-26-2007)
