Three weeks after chairman Brian France led a NASCAR delegation to China to explore business and racing initiatives in the country, the Nextel Cup Series will have a Chinese-owned sponsor in Saturday’s race. Haier America, a division of home-appliance maker Haier Group, will be on the hood of Ginn Racing’s #13 Chevrolet driven by Joe Nemechek.(USA Today) AND Haier America (pronounced Hi-er), a division of the Chinese-owned Haier Group, has joined the Ginn Racing team of sponsors. A leading manufacturer of home appliances and consumer electronics, Haier will sponsor Joe Nemechek’s Ginn Racing entry in Saturday night’s Nextel Cup race in Darlington S.C. The Haier Group, ranked by Forbes magazine as the most reputable company in China and 25th overall in the world, was founded in 1984 in Qingdao, China. The company’s products are manufactured in 16 countries, including the United States. Haier’s U.S. manufacturing plant is located in Camden, S.C., approximately 30 miles from Darlington Raceway. For more info on Haier America go to haieramerica.com.(Ginn Racing PR), see an image of the car on my #13 Team Schemes page.(5-9-2007)
