Office Depot announced that Kentuckiana Engineering Company, Inc. (KEC) of Louisville, KY, will be the “Official Small Business of NASCAR, courtesy of Office Depot” for the remainder of the 2007 Nextel Cup race season. KEC owner Bryan Handy was introduced by Office Depot Senior Vice President Tony Ueber today during a press event at Lowe’s Motor Speedway. Ueber and Handy were joined by driver Carl Edwards, Roush Fenway Racing owner Jack Roush, ESPN Vice President of Sports Management Rob Temple and NASCAR Vice President of Corporate Marketing Jim O’Connell. Handy helped Edwards unveil the special edition Office Depot #99 car featuring the logo of KEC. The logo will make its on-track debut during the Coca-Cola 600 at Lowe’s Motor Speedway. As the “Official Small Business of NASCAR,” KEC, an environmental consulting company specializing in air quality issues, is receiving invaluable exposure on television. Handy worked with Logoworks, part of the Office Depot Design, Print & Ship Depot, to create KEC’s first-ever company logo, which will be on the TV panel (rear panel on a NASCAR racecar) of the #99 Office Depot Ford Fusion during this weekend’s race at Lowe’s Motor Speedway. Throughout the rest of the season, the logo will be on the car’s b-post (located between the front and rear windows). As part of the prize package given to KEC, Office Depot is printing a year’s supply of new business cards, letterhead and envelopes. The Office Depot Design, Print & Ship service is also designing a new website for KEC that will showcase its newly-created logo. Plus, KEC receives a $10,000 small business makeover from Office Depot, a tour of the ESPN at-track production operation, and a special marketing consultation with representatives from NASCAR to help guide KEC on how take advantage of their new business assets. One of the new and exciting elements of this year’s promotion is the additional television exposure for KEC. ESPN is showcasing KEC as the “Official Small Business of NASCAR” during a segment on the ESPN2 show “NASCAR Now.” (Office Depot site)(5-25-2007)
