DLP HDTV is teaming up with New Line Cinema to support the upcoming action comedy, Rush Hour 3, in a promotional partnership that includes in-theater, online and a NASCAR overlay. Rush Hour 3, starring Chris Tucker and Jackie Chan and directed by Brett Ratner, will be featured on Tony Raines’ #96 DLP HDTV Chevy during the Aug. 5 Pennsylvania 500 Nextel Cup Series race at Pocono Raceway in Long Pond, Pa. Rush Hour 3 opens in theaters Aug. 10. The movie will be shown across the world in a digital format on DLP Cinema projectors. DLP leads the cinema movement from film to digital movies with over 4,000 screens powered by DLP technology.(HOF Racing PR)(8-2-2007)
