Cup may be a long way off, there’s talk of a Craftsman Truck Series race in Calgary, possibly tied to the city’s Stampede, and rumours of a NASCAR event in the Toronto area, perhaps spearheaded by Molson. “We look at a market like Ontario and it’s the fifth largest in North America and aside from being a great opportunity, how do you not look at it?” said NASCAR’s international director, Robbie Weiss. “A long-term strategy will take time, but let’s see where this goes. But I think we will continue to look at ways to bring the sport closer to fans across the country.”(Globe and Mail, Canada)(8-6-2007)
