Coors Light, St. Jude Children’s Research Hospital and Chip Ganassi Racing with Felix Sabates (CGRFS) announced the #40 Coors Light Dodge driven by David Stremme will be wrapped with a special St. Jude paint scheme for this weekend’s Pep Boys Auto 500 at Atlanta Motor Speedway. The purpose of the paint scheme is to increase awareness of the hospital and its work as well as to support Coors Light’s yearly pumpkin-themed “Halloween Pinups” fundraiser. During the month-long “Halloween Pinups” promotion, Coors and its distributors will focus on raising money for St. Jude Children’s Research Hospital. In the Atlanta area, employees at participating retail locations will ask patrons to make a $1 donation to St. Jude’s to join in the fight against catastrophic childhood diseases. In return for the contribution, the donors will have the opportunity to write their names on pumpkin-themed pinups which will be displayed in each location through Halloween. In addition to its annual “Halloween Pinup” promotion, Coors Light will make a $10,000 base donation to St. Jude Children’s Research Hospital on race weekend, with an incremental donation for every lap Stremme completes in the race. Since 1997, Chip Ganassi Racing Teams, Inc. has raised more than $440,000 for St. Jude Hospital and Target House by donating $5,000 for each victory, $1,000 for each pole position and $25 for each lap led.(Chip Ganassi Racing with Felix Sabates PR)(10-23-2007)
