NASCAR fans have chosen Toyota’s new television commercial, in which kids wielding giant remote control devices wreak havoc on the Toyota drivers, as the best new ad of the season, according to votes cast on NASCAR.COM. UPS’s heartwarming spot featuring Dale Jarrett racing the big brown truck and then hanging up the keys was voted the second best spot. Gillette’s new Young Guns commercial, in which drivers Kurt Busch, Carl Edwards, Denny Hamlin, Clint Bowyer, Kasey Kahne and Ryan Newman body slam and generally abuse wrestling star John Cena, was ranked third best. Toyota’s new spot showcases the manufacturer’s newest drivers from Joe Gibbs Racing – Tony Stewart, Kyle Busch and Denny Hamlin – as well as Tony’s crew chief Greg Zipadelli and veteran Toyota driver Michael Waltrip. After kids in the stands wielding large remote controls propel the Camry’s all over the track, Tony Stewart jumps from his car, is chased onto pit road, and guns his helmet at the kid-controlled car. The winning commercial, part of the “Toyota Department of Fan Operations” campaign that puts fans closer to the racing action, was created by Saatchi & Saatchi, Los Angeles.(NASCAR PR)(2-22-2008) .
