In Saturday night’s Coke Zero 400 Sprint Cup Series race at Daytona International Speedway, J.J. Yeley’s #96 DLP HDTV Toyota will have a special paint scheme featuring the film “Journey to the Center of the Earth,” which is set to be released July 11. The film, based on the Jules Verne novel, is a co-venture between New Line Cinema and Walden Media and is the first live-action feature film to be shot and released entirely in digital 3-D. What does this have to do with DLP? Given that more than 700 theaters throughout the United States offer the digital 3-D experience powered by DLP Cinema technology, several Americans will watch this historic movie thanks to DLP products.(True Comminications/JGR PR)(7-3-2008)
