Ray Dunlap reported on the SPEED Report that Kobalt Tools sounds like they are the leading contender to be the series sponsor of what is now known as the Craftsman Truck Series. Craftsman announced last season that they would leave as Series sponsor after the 2008 season.(6-30-2008)
UPDATE: NASCAR is believed to be selling the series’ title rights in the mid to high seven-figure range annually, with an advertising commitment on SPEED, the broadcast home of the series, at close to seven figures. Stanley Tools and NAPA also have been involved in discussions with NASCAR. In addition to the title sponsorship, the deal likely would include status for Kobalt as the official tool of NASCAR, replacing Craftsman. Lowe’s, represented by GMR Marketing, also could be moving into the official home improvement store category that currently is occupied by The Home Depot, whose deal with NASCAR runs out this year.(Sporting News)(7-15-2008)
