Living Essentials, LLC and Rusty Wallace Racing, LLC announced today that LE, through its 5-Hour Energy brand, will serve as primary sponsor of RWR’s #66 Chevy and driver Steve Wallace, in four 2008 Nationwide Series events. Additionally, the parties announced that 5-Hour Energy will serve as an associate sponsor of RWR’s #64 entry, wheeled by David Stremme, in those four races. The Team 5-Hour Energy Rusty Wallace Racing Chevy will be piloted by Steve Wallace in the Montreal, Bristol, Richmond and Charlotte rounds of the 2008 Nationwide Series.(RWI PR)(7-25-2008)
UPDATE: Two NFL stars and a NASCAR driver mark the foray of 5-Hour Energy into sports marketing. What makes these deals unique is – it was the company who was pitched endorsement deals by their soon-to-be pitchmen. “We weren’t looking for sports marketing opportunities at all,” said Carl Sperber, Living Essentials Marketing Director. “Then over the course of two weeks we received three calls from agents saying their clients use 5-Hour Energy and want to know if there is a way we could work together.” Pro Bowl wide receiver Braylon Edwards of the Cleveland Browns, Pro Bowl and Super Bowl Champion defensive end Osi Umenyiora of the New York Giants, and NASCAR driver Steven Wallace, along with his father, NASCAR legend Rusty Wallace, will appear as spokesmen promoting the two-ounce energy shot they are all big fans of.(5-Hour PR)(7-29-2008)
