DLP HDTV is teaming up with 20th Century Fox to support the upcoming action thriller, “Mirrors,” in a promotional partnership for the Sunoco Red Cross Pennsylvania 500 Sprint Cup Series race Aug. 3 at Pocono Raceway in Long Pond, Pa. “Mirrors,” starring Kiefer Sutherland, Paula Patton and Amy Smart and directed by Alexandre Aja, will be featured on J.J. Yeley’s #96 DLP HDTV Toyota Camry during the race, while Sutherland will serve as grand marshal of the event and will give the “Gentlemen, Start Your Engines” command. Since DLP Technology uses millions of microscopic mirrors to produce stunning pictures on the best HDTVs, the connection with this new movie and the DLP HDTV Toyota Camry is particularly well-suited. In “Mirrors,” which opens in theatres everywhere Aug. 15, Sutherland portrays a troubled ex-cop who must save his family from an unspeakable evil that is using mirrors as a gateway into their home. The movie will be shown nationwide in a digital format at select theatres on DLP Cinema projectors. DLP leads the cinema movement from film to digital movie theatres powered by DLP Cinema Technology with over 6,700 screens in more than 40 countries.(True Speed Communication/Hall of Fame Racing PR), see an image of the hood on my #96 Team Schemes page.(7-30-2008)
