SPEED coverage of the NASCAR Craftsman Truck Series race from Indianapolis scored a Nielsen Rating of .81 (590,000 households), a 72-percent increase over the numbers from the same event in 2007 (.47; 335,000). It marks the 10th consecutive NCTS event on SPEED that has seen significant ratings increases from a year ago. The Indianapolis event peaked at a full 1.00 rating (724,000 households), up 75 percent from last year’s peak of .57 (404,000 households). Again driven in large part by increases among younger viewers, the Men 18-49 Nielsen Rating was up 83 percent (.55 vs. .30) and the Men 18-34 number was up 208 percent (.40 vs. .13). Year-to-year, NASCAR Craftsman Truck Series on SPEED is up 23 percent, averaging a Nielsen Household Rating of .90 against last year’s average of .73.(Speed/TV PR)(7-30-2008)
