The NASCAR Craftsman Truck Series race from Talladega broke the million-household mark at its peak and continued a strong, season-long trend of NCTS ratings increases on SPEED. The event scored an average Nielsen Household Rating of 1.11 (816,000 households), an 18-percent increase from last year. Race coverage peaked at 1.36 (1 million households), a 15-percent increase over last year’s peak of 1.18. NASCAR Craftsman Truck Series events on SPEED have enjoyed double-digit Nielsen Ratings increases in 10 of the last 14 races.(SPEED/TV PR)(10-7-2008)
