Yates Racing announced today that All Sport, a leading isotonic sports drink company which is a subsidiary of Big Red, Inc., will sponsor the #28 entry with driver Travis Kvapil for a total of three races in the remaining Sprint Cup Series schedule. The primary sponsorship will debut at Martinsville Speedway on October 19th and the race will mark the first time All Sport has been a primary sponsor in the Sprint Cup Series. The All Sport brand has a history of success in auto racing. From 1994 through 1997 the brand was the primary sponsor for Tommy Kendall and his Ford Mustang in the Trans-Am Series. Kendall drove the All Sport Ford to three consecutive series championships in 1995, 1996, and 1997 while also winning eleven straight races in 1997. Kendall’s win streak rocketed the All Sport Ford into the record books as he surpassed Mark Donahue’s previous record of eight consecutive wins which had stood for nearly 30 years. Yates Racing’s General Manager and Co-Owner, Max Jones, was the General Manager of Roush Fenway’s Trans-Am series at the time of All Sport’s and Kendall’s success. The #28 All Sport Ford Fusion will debut on October 19th, 2008 at Martinsville Speedway. The remaining two races of the primary sponsorship are the Sprint Cup Series events at Phoenix and Homestead-Miami. For more info about All Sport go to www.drinkallsport.com. A subsidiary of Big Red, Inc., All Sport, Inc. is based in Austin, Texas and distributed by the Dr Pepper Snapple Group.(Yates Racing)(10-16-2008)
