UPDATE: Max L. Siegel, former president of global operations for Dale Earnhardt Inc., is rejoining Baker & Daniels to lead an expansion of the law firm’s sports and entertainment practice. Baker & Daniels says Siegel’s experience as an industry insider makes him “ideally suited” to head the team. Siegel, a native of Indianapolis, represents a variety of entertainers and athletes. At Dale Earnhardt Inc., he was the highest ranking African-American executive in the NASCAR industry. Siegel served on the executive team that produced pop artists like Britney Spears, Usher and Justin Timberlake. Siegel also has worked with gospel stars Kirk Franklin and Donnie McClurkin, and he has represented sports athletes like Tony Gwynn and Reggie White. He was last with B&D from 1992 to 1994. Two of B&D’s past partners have taken new sports jobs. Jack Swarbrick and Fred Glass recently accepted athletic director positions at the University of Notre Dame and Indiana University, respectively.(Indianapolis Star)
AND Max Siegel on Wednesday announced he will step down as president of global operations at newly formed Earnhardt-Ganassi Racing to run NASCAR’s diversity program. Siegel will continue to consult Earnhardt-Ganassi Racing on strategic initiatives on the business and marketing side through the new company he has started in conjunction with his former law firm, Baker and Daniels, which has offices worldwide.(ESPN.com)(1-14-2009)
UPDATE 2: NASCAR announced that Max Siegel and his new sports and entertainment marketing company, 909 Group, will be managing the industrys Drive for Diversity initiative, which seeks to develop minority and female drivers and crew members. Siegel, along with a team to be announced, will take a hands-on approach on the day-to-day operations of Drive for Diversity; increase its reach inside and outside the sport; create mainstream marketing programs for the initiative; and further involve the entire NASCAR industry, particularly top-tier teams and sponsors.(NASCAR PR)(1-15-2009)