The official beer sponsor of the NASCAR Camping World Truck Series, is giving fans yet another reason to reach for the “Always Smooth” beer as they tune into the racing action each week: The complete 2009 NASCAR Truck Series schedule is printed along the side of limited-edition, 24-ounce cans of Keystone Light. The collectable, 24-ounce Keystone Light “schedule can” is available as a single serve beer nationwide in convenience stores, liquor stores and supermarkets. “The NASCAR Camping World Truck Series will benefit from this unprecedented nationwide exposure on Keystone Light packaging,” said Jim O’Connell, VP of Corporate Marketing for NASCAR. “This is a great wayfor fans to keep up with the Truck Series 25-race schedule. As the series has grown and entered new markets, you need a tall, 24-ounce can to list all those events.” Built on a foundation of great beer brands and more than 288 years of brewing heritage, Miller/Coors continues the commitment of its founders to brew the highest quality beers. Miller/Coors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales.(Miller/Coors PR)(2-19-2009)
