Pop Tarts scheme for Martin at Vegas:

Pop-Tarts, Kellogg’s most popular morning food product, will be on the hood of the #5 Chevy of Mark Martin during this weekend Shelby 427 at Las Vegas Motor Speedway. Pop-Tarts will join Carquest as the co-primary sponsor three more times this season — at Bristol in August, Lowe’s Motor Speedway in October and Talladega in November. Martin and his Hendrick Motorsports teammates currently are being featured on Brown Sugar Cinnamon flavored Limited Edition NASCAR Printed-Fun Pop-Tarts. The pastries will be available throughout the 2009 Sprint Cup Series season at major retail outlets across the country.(HMS PR)(2-25-2009)