NASCAR is putting out feelers for a sponsor to replace Camping World for the Truck Series. Camping World entered the sport as the sponsor for Richard Childress Racing and Kevin Harvick Inc. on Ron Hornaday’s truck in 2007. Later that season CW expanded to include what was formerly the NASCAR Busch East and North developmental series. Camping World was named title sponsor of the Truck Series last fall following an extensive search after Craftsman Tools bowed out.(FoxSports)(4-4-2009)
UPDATE: Sources confirmed to SPEEDtv.com late Monday that Camping World intends to remain as the title sponsor of the NASCAR Camping World Truck Series. Published reports said NASCAR was shopping for a replacement Truck Series sponsor for Camping World, which is in the first year of a multi-year agreement with the sanctioning body. But a spokesperson for the retailer said the company is actually helping locate a replacement sponsor for the Camping World East and West Series. Camping World previously had announced that 2009 would be its last year as title sponsor for the East and West Series. “We have no intention at this point of trying to pull out of the Truck Series,” said Diana Ardelean of Camping World. “We’re very excited and fully in support of the Truck Series.”(SPEEDtv)(4-7-2009)
UPDATE 2: Camping World looks forward to the long term sponsor relationship we have arranged with the NASCAR Truck Series and firmly deny we have any interest in departing and have not been informed of any discussions about replacement. The Camping World East/West Series sponsorship ends in 2009, per our announcement last November. Additionally, when Camping World signed the NCWTS deal in 2008, we were already committed to Ron Hornaday for a partial schedule in 2009. The decision was made to focus all our efforts and resources into one entire series to benefit all teams rather than one particular team. As a result, we have been diligently working with KHI and introducing new companies into the series using the sponsorship inventory we are committed to in 2009.”(Camping World PR)(4-8-2009)
