Zachry, sponsor of the #24 Tundra and racer David Starr, has turned the racetrack into a recruiting station, using their NASCAR Camping World Truck Series sponsorship to locate skilled employees, put people to work and create unity among their current workforce-all in an economic downturn. With current jobsites in nearly 40 states, Zachry has used the breadth of the NASCAR sponsorship to reach job seekers from regions, at all levels within the organization. Brightly-colored tents with photographic displays and the authentic Zachry show truck spot the fan walk areas at prominent tracks, grabbing the attention of would-be Zachry employees. Zachry recruitment professionals guide fans through potential employment opportunities, paperwork and questions while allowing them to connect with David Starr in photos and face-to-face interactions.(HT Motorsports PR)(5-11-2009)
