After finding success through sponsorship of the #07 Green Light Racing NASCAR Camping World Truck Series team with driver Chad McCumbee at Dover and Texas, tiwi has increased its sponsorship of the Ken Smith/Bobby Dotter-owned team to include this weekend’s race at the Milwaukee Mile and the July event at Kentucky Speedway. inthinc, inc. originally signed on for a four-race sponsorship showcasing its tiwi brand on the #07 Chevrolet. In addition to Dover and Texas, tiwi first committed to primary sponsorship for upcoming events at Chicagoland Speedway and Las Vegas Motor Speedway. Milwaukee and Kentucky make six and additional events are being considered. “We are launching a new product,” said tiwi CEO Todd Follmer. “And through targeted PR efforts, we have been able to generate brand awareness and talk about our new product to the NASCAR audience.”(PR Plus/SS Green Light Racing PR)(6-16-2009)
