ESPN’s live coverage of the Subway Jalapeno 250 NASCAR Nationwide Series race at Daytona International Speedway on July 3 earned a final household coverage rating of 1.5, down from the 1.8 earned for the same race last year. The race averaged 1,989,233 viewers. Though down from last year’s rating, the Daytona rating was the highest rating earned for a NASCAR Nationwide Series race on cable since February. The highest cable rating in the months of April, May and June was a 1.4 for the event at Texas Motor Speedway. The Daytona race also showed a 10 percent gain in the Male 18-34 demographic as compared to last year’s race.(ESPN PR)(7-7-2009)
