Jayski's NASCAR Archives

Polaris to Sponsor Robby Gordon Race Weekend:

#7-Robby Gordon will race The Off Road Championship (TORC), at Crandon International Off-Road Raceway, in Crandon, Wis., on Sunday, September 6, and then jump on a plane and head to Atlanta Motor Speedway for the NASCAR Sprint Cup Series Labor Day Pep Boys 500, later that night. As part of the multi-year product development and marketing agreement Polaris and Gordon inked earlier this year, Polaris will be the primary sponsor of Gordons #007 TORC Chevy Silverado race truck for the TORC race and the primary sponsor on the #7 NSCS Toyota Camry, at the NASCAR Labor Day Classic 500. A whirlwind of a weekend, Gordon will practice for the TORC race on Friday and Saturday morning, then fly to Atlanta after Saturdays practice to qualify for the NASCAR Labor Day Classic, and return to Crandon on Saturday night for more prep before the race on Sunday. After the TORC race, hell jump back on a plane to compete in the NASCAR race on Sunday evening. This past winter, Gordon and Polaris entered into a three-year agreement that included Gordon providing insight on future products and promoting Polaris RANGER RZR Side-by-Sides. The agreement was unique in that Gordon would not only market Polaris product but also use his off-road expertise to help create new Polaris vehicles. It wont be much longer when off-road enthusiasts will see the first of the units co-developed by Robby Gordon and Polaris. The TORC off-road race can be seen live on ABC, Sunday, September 6, from 4:00-5:00pm/et. The NASCAR Sprint Cup Series Labor Day Pep Boys 500 will air on ESPN, starting at 7:00pm/et, Sunday night.(RGM), see image of the scheme on my #7 Team Schemes page.(8-15-2009)