Clint Bowyer’s #33 Richard Childress Racing Chevy will replace its traditional yellow and red colors of Cheerios this weekend in Bristol for a black and red Hamburger Helper paint scheme.(RCR)(8-19-2009)
UPDATE Hamburger Helper and Richard Childress Racing’s #33 team are partnering up for a promotion at Bristol Motor Speedway this weekend. The “When Clint Wins, You Win” promotion will give 33,000 fans a free box of Hamburger Helper skillet meal if Bowyer is able to win the sold out Sharpie 500 this Saturday night. In addition to being featured as the primary sponsor of Bowyer’s Chevrolet for the 500-lap race, Hamburger Helper will also sponsor Bristol’s infamous Turn 4. Bristol’s high banked turn will be referred to as “High 4” in honor of Hamburger Helper’s Helping Hand. If Bowyer is able to pick up the win, the first 33,000 fans that register on HamburgerHelper.com will be able to sign up to receive a coupon for a free box of Hamburger Helper. The offer is limited to one winner per household. As part of their partnership with Bristol Motor Speedway, over 14,000 fans seated above the “High 4” turn will receive Hamburger Helper foam hands that they will be encouraged to wave on lap 33 to cheer on the #33 team. Additionally, all Bristol Motor Speedway “Helpers,” from ushers to gate and parking attendants, will wear Hamburger Helper foam hands as they greet fans throughout the weekend’s festivities.(RCR)(8-20-2009)
