hearing that Jim Beam, sponsor for #7-Robby Gordon in 13-15 races a year, will not return to sponsor Gordon or any other team in 2010 and will concentrate on sponsoring Kid Rock’s world tour.(9-19-2009)
UPDATE: Beam Global Spirits & Wine, Inc., maker of Jim Beam Bourbon, the worlds number one-selling Bourbon, announced that its marketing plans for 2010 will not include a return to the NASCAR Sprint Cup Series. As a result, the company will not extend its current partnership with Robby Gordon Motorsports in 2010. The company plans to focus its marketing resources for Jim Beam into other platforms that directly impact the end consumer. It was a difficult decision to transition away from being a NASCAR Sprint Cup Series team sponsor, said Bill Newlands, president Beam Global Spirits & Wine U.S. We always take a hard look at our marketing resources and how we can best interact with legal purchase age consumers. After an extensive review of our marketing strategy, we have come up with new alternatives to fuel growth for Jim Beam in 2010. Jim Beam will continue its support of #7-Robby Gordon Motorsports for the remainder of the 2009 NASCAR Sprint Cup series schedule.Jim Beam has been a great partner for the past five years, said Robby Gordon. I would like to thank them for their support through the years. They have been with me since we started the team in 2005, helping build our Cup team and aiding in its success. Great relationships have been formed, and I expect those to continue well into the future.(RGM PR)(9-22-2009)
