The Home Depot and Majesco Entertainment Company announced a marketing partnership to support the upcoming release of Our House: Party! for Wii. The joint venture features a retail partnership with GameStop Corp. to promote the launch of the game. As part of the game’s launch, The Home Depot and GameStop Corp. will utilize their mutual relationships with Joe Gibbs Racing to market the program during the upcoming Kansas Lottery 300 NASCAR Nationwide Series race at Kansas Speedway on October 3. The Our House: Party! video game features The Home Depot-branded content integrated into the game’s party-style home improvement gameplay, including a cash register race set in a virtual The Home Depot store, branded weekly ads, delivery trucks and more. The Home Depot’s retail partnership with GameStop will feature a number of activation programs including the distribution of The Home Depot Mystery Gift Cards. GameStop customers will receive a Home Depot Mystery Gift Card valued from $1 to $1,000 in every Our House: Party! video game as a gift with purchase. The Home Depot and GameStop will promote the game’s release through a joint paint scheme on Joey Logano’s car during the NASCAR Nationwide Series race at Kansas Speedway on October 3. Logano will race the #20 GameStop Toyota featuring Our House: Party! in the Kansas Lottery 300.(Elevation Group PR), see an image of the car on the #20 paint schemes page.(9-23-2009)
