Earnhardt Ganassi Racing with Felix Sabates announced that it has partnered with Activision Publishing, Inc. and its long-time sponsor Target to feature the highly anticipated, critically acclaimed new interactive music experience, DJ Hero, on Martin Truex Jr.’s #1 Chevy in the NASCAR Sprint Cup Series (NSCS) race at Lowe’s Motor Speedway on Saturday, October 17. At the race, Target invites race fans to take DJ Hero for a spin 10 days before its launch at the Target DJ Hero station located on “The Fan Midway” across the street from Lowe’s Motor Speedway. Truex Jr. will test his DJ Hero mixing and scratching skills at the Target DJ Hero station on Saturday, October 17 from 3:30 4:00pm/et. The station, decorated to give fans a true party feel, welcomes race fans to enter and test their skills on numerous DJ Hero kiosks. For more information about DJ Hero, visit www.djhero.com (EGR), see images of the scheme on my #1 Team Schemes page.(10-16-2009)
