The NASCAR Camping World Truck Series race from Talladega scored a Nielsen Household Rating of 1.34 (999,000 households), up 21 percent from last year’s 1.11 (816,000 households), making it the highest rated Talladega Trucks race ever and the second highest rated Truck race of the 2009 season (season opener in Daytona was No. 1). The Halloween afternoon race peaked at 1.67 (1,243,000 households) and carried more than one million households for two hours. Last year’s Talladega coverage peaked at 1.36 (1,000,000 households). During the NCWTS race, SPEED was the third highest rated basic cable network in Households, Men 18-49, Men 25-54 and Men 50-plus. The ratings increase continues a long-running trend this season on SPEED, as only one event (rain-delayed Martinsville) has seen a Nielsen Rating decline since July. Younger audiences continue tuning into the series, as the Nielsen Rating among Men 18-49 for Talladega was up 76 percent (.88 vs. .50). Coverage of the NASCAR Camping World Truck Series continues Friday on SPEED from Texas Motor Speedway with NCWTS Setup at 8:30 p.m. ET and race coverage beginning at 9 p.m. ET.(SPEEDtv PR)(11-3-2009)
