Warner Music Nashville (WMN) and BAM Racing (BAM) announced that Larry the Cable Guy will be the featured artist on the #49 BAM Toyota for the 2010 Daytona 500. BAM Racing owner, Beth Ann Morgenthau said, “We’re thrilled to be able to have this dual unveiling before the end of the year to give fans a hint of what’s in store form Warner Music Nashville and BAM Racing for 2010. The new fan program has already generated a lot of interest, and I’m also delighted to be able to introduce the fist artist so soon. It’s exciting to think that this is just the first of many entertainers who will be featured on our racecars throughout the year.” In response to what seems to be the most pressing question, Beth Ann Morgenthau released the following statement concerning the driver of the BAM Racing #49: “We are currently talking to a number of drivers who aren’t under contract for 2010. At this point we haven’t eliminated from consideration any driver who is a free agent.”
In addition, both WMN Vice President of Marketing, Kelli Cashiola and Morgenthau discussed details of the partnership’s new VIP Fan Experience. The VIP Fan Experience is a fan-centered project that allows enhanced access to the NASCAR Sprint Cup race team and WMN recording artists. Fans can immediately sign up in the VIP program at www.VIPFanExperience.com. Larry the Cable Guy, in a prepared statement, used the following analogy to describe the level of access for the VIP Fan Experience, “If you were anymore ‘inside’ you’d be a roadie and ridin’ shotgun at 190mph!” Included in the press conference was SPEED TV’s Bob Dillner’s announcement of BAM Racing’s new 30-minute, weekly internet radio show “BAM Spirit . . . the BAM Racing Story” available at www.RaceTalkRadio.com.(BAM PR) AND – Crew Chief: Morgenthau said David Hyder would be returning to the team as crew chief; Hyder has been working with the Woods and Bill Elliott this season. The driver has yet to be announced. The engines will likely be provided either by Joey Arrington or Toyota’s High Point race engine department. Morgenthau said the team would run the full 36-race tour.(MikeMulhern.net), see images of the scheme on my #49 Team Schemes page.(11-23-2009)
