NASCAR and Michael Waltrip Racing announced today a new partnership in which NASCAR will become the sole licensing representative for the race team. The agreement includes all driver marks within the Michael Waltrip Racing team, including David Reutimann, Martin Truex Jr., Michael Waltrip, as well as young future stars Trevor Bayne and Ryan Truex. With this agreement, NASCARs licensing business, headquartered out of Charlotte, N.C. at the NASCAR Hall of Fame, will utilize its assets to grow the licensed product business and provide retailers with new and more comprehensive product options for the MWR team, including track merchandise opportunities, e-commerce channels and national retail outlets. NASCAR will also provide retail development, new business, marketing, public relations and media assets in expanding the licensed product portfolio that includes apparel, collectibles, novelty, gifts, headwear and other non-traditional licensing concepts.(NASCAR)(1-14-2010)
