#90 team signs sponsors for Bristol:

  • Keyed-Up Motorsports announced that it welcomes the return of Juice Air Fresheners and SMELLmyCAR.com to co-primary sponsorship of its #90 Chevy and driver Casey Mears for the Food City 500 at Bristol Motor Speedway. Juice Air Fresheners and SMELLmyCAR.com will run as a primary sponsor on select races and an associate sponsor of the team throughout the 2010 season. SMELLmyCAR.com is the prime outlet available for purchase of the newest air fresheners on the market. Juice Air Fresheners CEO Abraham Hakim said, “It was very unfortunate that Casey and the team did not qualify for our first race as sponsor at Atlanta, but we were very impressed with the exposure Juice Air Fresheners and SMELLmyCAR.com received for the small amount of on air time of the misfortunate practice session (blown motor).” Continuing its motorsports marketing efforts of its air freshener line, Juice Air Fresheners is offering free shipping on all orders from SMELLmyCAR.com through March 28th by entering coupon code: RACE90 at checkout.(Keyed-Up Motorsports)(3-18-2010)