Lifetime Television, NASCAR and JR Motorsports have entered into a multi-faceted partnership involving on-car branding and talent appearances during the NASCAR Nationwide Series’ Nashville 300 on April 3, 2010, as well as a major online sweepstakes to promote the season four premiere of the hit drama Army Wives. Under terms of the partnership, Army Wives will serve as the official sponsor of JR Motorsports’ #7 car, driven by Scott Wimmer, which will be completely wrapped with Army Wives branding during the race in Nashville. Additionally, Lifetime will bring the Army Wives Experience to NASCAR’s Fan Zone at the Nashville Superspeedway, where the program’s stars Brigid Brannagh and Wendy Davis will join Wimmer and fellow JR Motorsports driver Kelly Bires for an autograph session with attendees.(JR Motorsports PR)(3-29-2010)
