Office Depot, co-primary sponsor of Tony Stewart and the #14 Office Depot/Old Spice team, announced that it is launching an innovative partnership with EarthEra, a program created by NextEra Energy Resources, North Americas largest producer of wind and solar power. To launch the partnerships first program, ‘Greener Shipping’Â, Office Depot will balance the carbon footprint of the Subway Fresh Fit 600 race on Saturday, April 10, at Phoenix International Raceway (PIR). Through its purchase of EarthEra products, Office Depot is helping the race ‘grow greener’Â by balancing the carbon footprint of not just the cars on the track, but fan travel, race team travel and track operations during the race. Due to the innovative structure of the EarthEra program, 100% of the revenue from Office Depots purchase will be used to create new renewable energy projects, such as wind and solar, in the United States ‘Â thus helping the country transition to a greener and cleaner energy future.
The #14 Office Depot/Old Spice Chevy driven by Tony Stewart will feature a special green-themed paint scheme during the Subway Fresh Fit 600 at PIR. The paint scheme will include the Office Depot and EarthEra logos on the cars rear TV panel with a ‘Greener Shipping’Â message. The new Office Depot Greener Shipping Program encourages eligible Office Depot customers to ‘grow greener’Â by changing how they buy office supplies. When eligible customers eliminate small orders, increase average order size and help reduce delivery frequency, Office Depot will provide rebates on certain green products and purchase EarthEra products on the customers behalf.
NASCAR and its partners share a commitment to preserving the environment. The sport has launched many programs to help it operate in an environmentally responsible way. A comprehensive green strategy for NASCAR and its stakeholders is focused on reducing the sport’s carbon footprint and waste production while promoting conservation and sustainability messages to fans. Office Depot will balance the entire estimated carbon-dioxide emissions associated with the Subway Fresh Fit 600 on Saturday, April 10, at PIR by purchasing Green-e Certified Products from EarthEra. Green-e is the nation’s leading independent certification and verification program for renewable energy and greenhouse gas emission reductions. Green-e certification ensures greenhouse gas emission reductions are real, verifiable, enforceable, permanent and incremental to the status quo. To learn more about Office Depots Earth Day Grow Greener campaign, please visit www.officedepotgrowgreener.com.(Office Depot/Edelman), see an image to the car and a link to the video wrapping the car on my #14 Team Schemes page.(4-6-2010)
