Wheaties unveiled a special-edition Dale Earnhardt commemorative box, honoring his legendary career and celebrating his induction into the Hall of Fame. Earnhardt’s record-tying seven championships, along with 76 wins and incredible fan popularity helped propel him into this latest “Breakfast of Champions” honor. Earnhardt becomes the first stock car driver to be featured on the Wheaties box twice. He first appeared on a series of boxes in 1997 when he raced a Wheaties paint scheme in the All-Star event that same year. And, now Wheaties honors his competitive spirit and champion attitude in connection with his induction. Race fans can help celebrate Earnhardt’s legacy next week at the Food Lion Speed Street 600 Race Festival in downtown Charlotte, N.C. Beginning Thursday, May 27, the original Wheaties car driven by Earnhardt in the 1997 race will be showcased at the Wheaties display. The new commemorative box hits store shelves this summer.(Breaking Limits/Wheaties PR), see an image of the box on my Dale Earnhardt Tribute page.(5-21-2010)
