The NASCAR industry announced the official formation of the NASCAR Teams Licensing Trust, an industry operated organization created to provide NASCAR fans with new and innovative licensed products. The Licensing Trust, which along with the sanctioning body is initially composed of NASCAR teams including more than 30 NASCAR national series drivers, will streamline the licensing opportunities and processes for its partners and bring operational efficiency to the entire industry.
The Licensing Trust, which is open to any NASCAR national series race team that chooses to participate, will initially explore merchandising opportunities in four key categories ‘Â apparel, collectable die-cast, toys and trackside retail. The Licensing Trust is structured to add licensing categories in the future. NASCAR and the teams will directly manage their respective licensing rights in categories outside the Licensing Trust.
Included in the Licensing Trust alongside NASCAR’s licensing marks are some of the sport’s most popular teams and drivers. The initial participating teams include: Dale Earnhardt, Inc.; Earnhardt Ganassi Racing with Felix Sabates; Hendrick Motorsports; Joe Gibbs Racing; JR Motorsports; Michael Waltrip Racing; Penske Racing; Richard Childress Racing; Richard Petty Motorsports; Roush Fenway Racing, and Stewart-Haas Racing.(NASCAR)(7-8-2010)
