SPEED scored a Nielsen Household Rating of 1.05 (803,000 households) for Saturday’s inaugural NASCAR Camping World Truck Series race from Pocono Raceway, up 78 percent from last year’s equivalent race from Nashville. The broadcast ranked No. 2 in basic cable during the time slot, coming in behind only TNT’s airing of the 2005 movie King Kong. The Pocono NCWTS event, which peaked at 1.28 (979,000 households), was the fourth of the season to score a 1-rating or better, with Daytona, Atlanta and Martinsville also topping the mark. The Trucks are in the middle of a nine-consecutive weekend run, with the next event live on SPEED Saturday from Nashville; 9 p.m. ET, with NCWTS Setup at 8:30 p.m. ET.(SPEEDtv PR)(8-3-2010)
