The Media Barons and TRG Motorsports announced a partnership for the #71 Chevy at this weekend’s Pepsi Max 400 at the Auto Club Speedway with sportscar driver Andy Lally driving the car. The Media Barons, best known for their, err, “innovative” concepts and creative campaigns for a number of commercial entities, have somehow finagled their way on to the side of another race car. Using motosports as a forum to encourage their behavior, NASCAR is the last step for their brand, having been adorned on the side of IndyCars, sportscars in the American Le Mans and GRAND-AM Series, and on a number of individual driver’s suits and helmets throughout the industry. The Media Barons [Note: their website is not for children and may offend some readers] are a Hollywood-based Creative Services company. Known for their unique specialty in the worlds of sketch comedy and also motorsports, the team is known for being able to provide quality, young and edgy content focused on any number of creative and product themes.(TRG Motorsports)(10-8-2010)
