Realtree, the creator and marketer of the world’s most versatile camo patterns, will be the primary sponsor of Richard Childress Racing’s #29 Chevy team with driver Kevin Harvick for the Oct. 31 NASCAR Sprint Cup Series AMP Energy 500 at Talladega Superspeedway. Realtree, based in Columbus, Ga., began its involvement with RCR in 1997 on the #3 GM Goodwrench Chevy teams with the legendary Dale Earnhardt. It began its relationship with Harvick at RCR in 1999 and continues today as an associate sponsor of the #29 team. In addition, Realtree president Bill Jordan and RCR president and CEO Richard Childress have been personal friends for decades through racing and their love of the outdoors. “It’s great to have Bill Jordan and Realtree on board next weekend,” said Harvick. “They have sponsored me at RCR since 1999, when I ran the ARCA Series race at Talladega Superspeedway, so I look forward to driving the No. 29 Realtree Chevrolet in the Chase at Talladega.”(RCR)(10-22-2010)
