Jayski's NASCAR Archives

Country Star Rodney Atkins to announce RIR race naming rights in song:

  • Last night Crown Royal announced country star Rodney Atkins’ participation in its “Your Name Here” program. Atkins will reveal the namesake of the April 30, 2011, NASCAR Sprint Cup Series race at Richmond International Raceway by performing a song that includes the name of the deserving serviceman or servicewoman in February at Daytona.
    Crown Royal, along with NASCAR driver Matt Kenseth and Country Star Rodney Atkins, last night revealed that Atkins will perform a song from Daytona International Speedway in February 2011 to reveal the winner of this year’s Crown Royal “Your Name Here” program. The annual program awards naming rights to the NASCAR Sprint Cup Series race from Richmond International Raceway on April 30, 2011 to an adult serviceman or servicewoman.
    Designed to honor America’s finest, this marks the second time throughout the five-year history of the Crown Royal “Your Name Here” 400 contest that only individuals serving our country can be nominated. Nominations will be accepted from now until Nov. 30th and can be submitted to www.nascar.com/crownroyal.(Crown Royal PR)(11-6-2010)