Nationwide Insurance, the official insurance provider of NASCAR and title partner of the sports #2 national series, was honored with the 2010 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards held at the Bellagio Hotel and Casino. Following the design and implementation of an integrated advertising campaign and a new model to measure its effectiveness, Nationwide has seen significant increases in brand awareness, purchase consideration, lead generation, and policies sold directly through its NASCAR sponsorship. Nationwide proudly used the NASCAR bar mark or series mark in all aspects of its 2010 program, including:
Multi-year agreement with Turner to develop www.nascarnationwideseries.com on NASCAR.COM, which provides fans with content dedicated to the NASCAR Nationwide Series, including promotions such as the Code Spotter Sweepstakes to help build the series as well as fan affinity to drivers and teams.
In cooperation with industry partners, created the Nationwide Insurance Dash 4 Cash and Driver of the Week” programs to lift awareness of Nationwide Insurance, the NASCAR Nationwide Series and its drivers.
Television and print ads featuring NASCAR Nationwide Series drivers and two-time NASCAR Nationwide champion and team owner, Dale Earnhardt Jr.
A mobile marketing strategy focused solely on the companys relationship with NASCAR, encompassing an at-track display and a show car program with over 400 event dates a year throughout the country.
A comprehensive hospitality program encouraging agents and producers to be advocates of the companys sponsorship program and NASCAR.
Support of NASCARs exclusive Fuel for Business Council and this B2B Councils annual Human Resources Summit for official NASCAR partners.(NASCAR)(12-2-2010)
