Penske makes sponsor announcements: Penske Racing’s Kurt Busch will join Coca-Cola’s family of NASCAR drivers this season. Coca-Cola will sponsor the 2004 Sprint Cup Series champion as Busch pursues his second series title while driving the #22 Shell-Pennzoil machine in 2011. Busch will carry the iconic Coca-Cola name on both his uniform and his Dodge Charger as he looks to extend his Cup Series victory streak to 10 consecutive seasons. As part of the relationship, Busch and Penske Racing will be featured in Coca-Cola’s in-store promotions throughout the 2011 season and Busch will also make promotional appearances on behalf of Coke.
AND: Penske Racing and Kimberly-Clark will begin a new partnership in 2011 as the Penske teams competing in NASCAR will assist in the promotion and marketing of one of the company’s top products, Wypall Wipers. Kimberly-Clark will become an associate sponsor of Penske Racing’s NASCAR teams beginning this season. All Penske Racing crew chiefs, in both the Cup Series and Nationwide Series, will wear the Wypall Wipers logo on their uniforms in 2011, promoting one of the toughest and most absorbent towels in the marketplace. As part of the relationship, Kimberly-Clark will utilize the Penske Racing crew chiefs to help market Wypall Wipers.
AND: After helping the #22 Dodge team and driver, Brad Keselowski, capture the 2010 NASCAR Nationwide Series championship, Ruby Tuesday, Inc. has agreed to extend and expand its partnership with Penske Racing this season. The high-quality, casual-dining restaurant chain’s brand will once again adorn the sides of the # 22 Dodge Challenger. In addition to its presence in the Nationwide Series, Ruby Tuesday will have prominent placement on the rear deck lid of the #2 Miller Lite Dodge Charger, also driven by Keselowski, in the NASCAR Cup Series in 2011.(Penske Racing)(1-25-2011)
