ESPN’s live telecast of the NASCAR Nationwide Series race at Bristol (TN) Motor Speedway on Saturday, March 19, saw an increase in total viewership over the telecast of last year’s race that aired on ABC, according to the Nielsen Company. Saturday’s telecast on ESPN averaged 2,322,153 viewers, up two percent over the 2,286,794 viewership average for last year’s race on ABC. The viewership rise was despite a drop in rating for the telecast last year’s ABC telecast earned a 1.6 U.S. household rating while Saturday’s ESPN telecast earned a U.S. household rating of 1.5 (1.7 HH coverage rating).(ESPN)(3-22-2011)
