Farmers Insurance has joined Hendrick Motorsports as a five-race primary sponsor of the Chevys driven by Mark Martin in the 2011 NASCAR Sprint Cup Series, with plans to kick off the relationship by fielding a special “throwback” paint scheme. The agreement secures primary placement for Farmers Insurance in five events and associate-level sponsorship on Martin’s cars throughout the remainder of this season. The NASCAR team sponsorship is the first for Los Angeles-based Farmers since February 2009, when it executed a one-race program at Fontana, CA.
At the May 21 NASCAR Sprint All-Star Race, Farmers Insurance will launch its program with a special #25 Farmers Insurance Throwback Chevy. The paint scheme will resemble the red #25 cars fielded by Hendrick Motorsports for the first time in 1986 — 25 years ago. That season, the combination of driver Tim Richmond and crew chief Harry Hyde won seven races and eight pole positions.
Returning to his customary car number, Martin also will drive the #5 Farmers Insurance Chevy in four points-paying Sprint Cup Series races: June 5 at Kansas, June 12 at Pocono, June 26 at Infineon Raceway and Aug. 27 at Bristol. “We’re excited about this new partnership with Farmers and the opportunity to represent its nearly 24,000 employees and more than 50,000 agents,” said Rick Hendrick, owner of Hendrick Motorsports. “It’s an innovative company with very strong corporate values, and I’m confident that we’ll continue to work together for a long time to come. When you have a partner that’s essentially new to the sport, kicking off a program with a nod to the past is a unique approach. The #25 was my dad’s car, and it’s always held a special place in our history. Farmers choosing this paint scheme for its first race with Mark and Hendrick Motorsports means a lot, and I think our fans will really like it.”(Hendrick Motorsports), see an image on the #5 Team Schemes page.(4-20-2011)
