Cequent Consumer Products brand Reese Towpower and DKMS, the world’s largest bone marrow donor center teamed up for three lifesaving events during NASCAR Sprint Cup Series All-Star week in Charlotte, NC . The public will have an opportunity to get swabbed and save a potential life by registering to become a bone marrow donor with DKMS. Reese Towpower is a 2011 sponsor of JTG Daugherty Racing and driver Bobby Labonte, who is driving the #47 Reese Towpower Toyota in the Sprint Showdown at Charlotte Motor Speedway. Labonte is vying for a coveted spot in the All-Star Race Saturday May 21st by the Sprint Fan Vote or by securing a transfer spot during the Sprint Showdown.
Race Fans can come out, get swabbed to save a life and see the race car and the Reese/ DKMS display during the All Star week- long celebration in Charlotte. The events kick off at The NASCAR Hall of Fame (400 Martin Luther King Blvd. between Caldwell and Brevard near the box office) from 1- 5pm May 23rd and 24th. Labonte’s #47 Reese Towpower “getswabbed.org” car will be on display along with the Reese DKMS display. Reese Towpower will also hold a drawing for tickets to a future NASCAR race and DKMS will be registering for potential lifesaving bone marrow transplant donors on site. On February 12th the Reese Towpower/getswabbed.org car raced in the Bud Shootout to help raise awareness for a six-year-old girl named Jordan Jemsek fighting Leukemia in a Charlotte hospital. After the race, thousands of supporters turned out at swabbing events or registered online for home swabbing kits. Since then, a match was found for the child who is now recovering from a bone marrow transplant surgery. The awareness that this team created for getswabbed.org has already registered 3,000 bone marrow donors but there are thousands of patients who still have not found their life saving match. After the All Star Race, you can catch Labonte driving the #47 Reese Towpower car at the Pennsylvania 500 at Pocono in August.(JTG Daugherty Racing), see an image of the scheme on the #47 Team Schemes page.(5-17-2011)
