Black Cat Fireworks hopes to light up the NASCAR tracks with its recently announced sponsorship of NASCAR Sprint Cup Driver, Tony Raines #37 Ford. “As the premier brand of fireworks in the US, Black Cat is extremely fired up about this partnership with Larry Gunselman and his Max Q Motorsports Team,” shared Chris Noland, Director of Marketing for the Fireworks sponsor. In China, “black cats” are a symbol of “luck and good fortune” and the Black Cat tagline “The Best You Can Get” should be a real incentive for the Sprint Cup Team. “As a lifelong fan of fireworks, I am really looking forward to this explosive partnership with Black Cat Fireworks,” said Raines. The Black Cat brand was introduced in the US in the 1940’s and is now the oldest and most highly recognized fireworks brand in the country. Black Cat Fireworks will sponsor the #37 Ford at the Sprint Showdown and Coca Cola 600 at Charlotte, Infineon Raceway in June and Daytona in July. Firehouse Subs, a fast casual restaurant chain with more than 430 locations and founded by firefighting brothers, Chris Sorenson and Robin Sorenson, will be an associate sponsor for those races.(PR), see images of the car on my #37 Team Schemes page.(5-19-2011)
