Coca-Cola is taking the driver’s seat as the new title sponsor of the Camping World Truck Series race at Talladega Superspeedway, and fred’s Super Dollar is joining the ride. For the newly christened Coca-Cola 250 Powered By fred’s, racing fans can count on having plenty of ice cold Coca-Cola on hand as they enjoy the action on the track. The October 22 event marks the first time Coca-Cola will be the official sponsor of a race at Talladega. Earlier this season, fans were able to enjoy Coca-Cola at Talladega for the first time when the track hosted its season opening NASCAR Sprint Cup race on April 17. For the Coca-Cola 250 Powered By fred’s, shoppers at fred’s Super Dollar will have the chance to win one of 250 pairs of tickets to the race. In addition, 25 winners will also receive a VIP experience, including concession vouchers. Fans can enter the sweepstakes at their local fred’s Super Dollar or online from Aug. 8 to Oct. 9. NASCAR action returns to NASCAR’s Most Competitive Track with the Coca-Cola 250 Powered By fred’s NASCAR Camping World Truck Series race and Race Number Six in the Chase for the NASCAR Sprint Cup, the Talladega 500, Oct. 21 – 23.(Talladega Superspeedway PR)(7-12-2011)
