According to Nielsen Media Research, SPEED coverage of Friday’s NASCAR Camping World Truck Series race from Chicagoland Speedway scored a .85, up 29-percent from last year’s equivalent-date New Hampshire Motor Speedway race (.66) and up 47-percent compared to last year’s Chicagoland race (.58) that aired two weeks earlier in the schedule. Last Friday’s NCWTS race at Chicagoland peaked at 1.04 and 1,031,000 total viewers. It saw a 750-percent increase among M18-34 (.34 vs. .04) over last year’s equivalent-date New Hampshire event and a 103-percent increase among M35-54 (.71 vs. .35). Ratings for the series are up eight percent overall versus last year at this point and up one percent over SPEED’s record-setting 2009 season when compared with equivalent dates.(SPEEDtv.com)(9-20-2011)
